MEDIA CAMPAIGNS

CONTENT FOR HUMANITY

ANEA Media is our public engagement initiative producing humanitarian digital content campaigns for wellbeing and wellness, such as:


  • public service announcements (PSAs)
  • nonprofit fundraisers
  • celebrity endorsements


Charitable businesses and organizations work with us to recruit Hollywood-based filmmakers, digital content creators, and celebrities to produce exciting PSAs and advertisements for TV, social media, podcasts etc.

EDUCATE

engage the public about a crisis or wellness-issue

RESPOND

communicate directly to communities in crisis

SUPPORT

fundraising videos for exemplary nonprofits

PROMOTE

highlight aligned brands and initiatives

WHY MEDIA?

Meeting People Where They Are


Cutting through the noise to reach Americans in need is paramount yet challenging: the majority are skeptical of media institutions, and a growing minority of Americans consume little-to-no legacy media – this includes those most in need of our support: the working-poor, the homeless, and young people.

 

Reaching Americans in distress during a crisis is even more challenging. Those in crisis increasingly turn first to digital media sources for information and assistance. This is especially true for those struggling with mental health, addiction, abuse, housing insecurity etc. That's why we believe in creating digital content and outreach to further our mission.

Combating Anti-Humanism


The centuries-old global humanist and humanitarian movements are retrenching from the onslaught of a reinvigorated anti-humanist movement spreading across the world.


This nihilistic and antidemocratic movement, forged in dark corners of the internet, relies heavily upon digital propaganda that espouses these central themes:


  • self-importance, self-preservation, tribalism
  • dehumanization of those in poverty or distress
  • charity, service, compassion is weak, un-masculine
  • aggression, conflict, suffering is natural and desirable
  • distrust public institutions for health & welfare
  • remain in psycho-emotional states of fear, anger, paranoia 


Since the preeminence of smartphones and content algorithms, digital media has become the decisive battleground for social movements, old and new.


That is why, in the face of a digital onslaught, we must fight for humanity, where it needs our help most.


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